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Michell McCloughry

Michell McCloughry

@michellmccloug

HCU Google Update

HCU Google update HCU Google update (pronounced "hoo-see") marks a fundamental modification in Google's algorithm prioritizing website content, shifting away from strictly desert skies local seo-optimized articles toward content tailored with user intent and provides the most value. This has meant that some websites have seen their search visibility improve following HCU and others have seen a decline and a debate has ensued between digital marketing professionals regarding its efficacy as well as its fairness.

Google's Helpful Content Update was intended to stop the proliferation of poorly-written, keyword-stuffed content and to prioritize information of high-quality that assists searchers with their queries. Therefore, sites that focused on driving high amounts of traffic through shallow keyword-heavy posts would be able to see their ranking as well as visibility decline, whereas sites that focused on user experience by creating helpful and relevant content to their users would experience an increase in both rankings as well as visibility on Google.

The process of determining what constitutes "helpful" content is often subjective and leaves the digital marketing and SEO specialists concerned about the possibility of biases in the algorithm. In addition, many critics say that putting emphasis on usefulness could end up favoring certain sites and viewpoints over others which could limit diversity in the results of a search. Yet most webmasters and SEO experts believe that they believe that the HCU Google update is an essential move towards bettering the search result by focusing on information that meets the intent of users and provides value.

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As Google continues to roll out its HCU updates, SEOs must remain aware of any modifications in Google's algorithm, to make sure that their sites continue to rank highly. In 2024, this means review of existing content and altering it so as to comply with HCU criteria - such as changing old content, updating blog content or adding multimedia components in the content.

SEOs should keep track of their rankings and traffic on Google Analytics 4 regularly as updates such as major algorithm modifications or HCU algorithm changes could necessitate quick adjustments to their strategies to keep their sites ranked well on Google. In doing so, SEOs can quickly adapt their strategies accordingly to ensure their websites continue ranking well in line with Google's algorithms.

Not the least last, but certainly not least, it's important to be aware that the Google's previous HCU system no longer stands as an entirely independent system that impacts sites two times a year; more so, it's now part of their core ranking algorithm, which runs on a continuous basis, meaning specific rankings drops may no longer be linked to HCU directly, but instead just one of the hundreds of signals incorporated into Google's main algorithm.

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